Important things to keep in mind when developing a website for your company

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Developing a successful Web site requires thinking strategically about a few key issues. First, determine the purpose of the site. For example, is it a public relations tool, an information clearinghouse, or a direct channel for selling products? Next, determine the target audience for the site. Select a style and tone of writing based on your purpose and audience. Be sure to use energetic language to catch your readers' attention.

Previously printed brochures, newsletters, and other marketing materials are a great source of information for your site. Be sure to select material that is still relevant to your readers. A Web site can be ideal for displaying information typically hard for your customers or members to find. Consider looking at Web sites of competitors or similar organizations to spark ideas.

One way to organize your content is to separate items that change infrequently from items that require frequent updating. For example, group together a summary of the organization, core products or services, and location information separately from new product offerings, special offers, press releases, and upcoming events. Organizing information in this way enables you to easily update sections needing frequent revision and also helps readers quickly find the information they desire.

Using graphics and photos can add vitality to your site. But keep in mind they require significantly more memory than text, which means they will take longer to download.

These are only basic ideas for successful websites, but they are a start for great internet responses.

But, CSS, Inc. does
more than just website development, we can offer hardware and software ideas, design and implement any system changes or upgrades. We can even install networking hardware or wireless operations with minimum or no, downtime.

Check us out! Call us and ask us to see what you would like to accomplish. In the Chicago area, we never charge for the first visit. If you decide on a project, you will know "up-front" what the total charges will be. Nothing is hidden !

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